SSGA Beef Drive benefits food banks

Dec 23, 2022

The Saskatchewan Stock Growers Association's seventh annual Beef Drive for the Food Banks of Saskatchewan is underway.

Under the program, cattle producers donate an animal which is then processed and delivered to Food Banks across the province.

SSGA president Garner Deobald says the food banks rely on the people of Saskatchewan to help out their neighbours.

"We're happy to pitch in and do our bit. This is something our members can do to help make sure people have enough good food to eat."

This year’s goal is to collect over 12,000 pounds of beef, in addition to direct financial donations which help with the cost of processing the animals.

Cargill Ltd. is returning as this year’s Beef Drive sponsor, matching cash donations dollar for dollar up to $5,000.00.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.