Swine industry recovery in China creating opportunity

Jan 16, 2023

Despite setbacks, China is determined to grow its swine industry after taking a massive hit from African swine fever (ASF) in 2018. This has created opportunities for international collaboration, according to a new report from the Iowa Economic Development Association (IEDA).

Tony Wang, IEDA representative in Shanghai, China, said the road to recovery has been bumpy, especially as the country endures complications from COVID-19, the pig cycle, inflation, and other factors.

Following the devastation caused by ASF, China’s pork imports went up significantly in 2019 through 2021. At its peak in 2020, Wang said the U.S. accounted for roughly 14% of China’s pork imports. As China gradually rebuilds its swine herd, however, pork imports have dropped sharply. Still, Wang said lingering impact of ASF combined with the effect of the “pig cycle” and market speculation activities have kept the current pork prices fairly high (around $4.6/kg).

Challenging as it may be, China has set clear targets for building back its swine industry, Wang noted.

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Video: CEOs of the Industry: Dr. Jay Miller, The Maschhoffs

CEOs of the Industry, we sit down with Dr. Jay Miller, CEO of The Maschhoffs, to explore his remarkable journey from veterinary consultant to executive leader at one of America’s largest family-owned pork production companies.

Dr. Miller shares how his outside-in perspective shaped his leadership approach, what it was like transitioning from advisor to CEO, and how he’s balancing the company’s proud multigenerational legacy with the need for transformation and innovation.

We dig into tough topics like navigating company contraction, reshaping culture for performance, and the critical role veterinary expertise plays at the executive level. Dr. Miller opens up about building a sustainable, modern pork business—not just environmentally, but operationally and culturally—and what it takes to attract and develop the next generation of talent in agriculture.

Looking ahead, he shares his five-year vision for The Maschhoffs and gives us a personal peek in the Fast Five round, where he reveals leadership insights, the best advice he’s received, and the three words that define The Maschhoffs in 2025.