This is What Showing Livestock is All About

Jan 03, 2023

Stock show kids are cut from a different mold. Driven by a purpose greater than themselves, they know it's up to them to help their animals thrive. I don’t know why this changes something in them, but it seems to equip them with an internal drive to push harder and work longer than others. In the end, they walk with a greater confidence and perspective.

I think that’s why I love writing about young people who show livestock. Although their stories are different, common themes emerge.

A desire to help other people.
A willingness to ask questions and seek to improve.
A relentless pursuit of their dreams.
A commitment to work harder than expected.
A belief in passing on what they’ve learned to others.

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Video: How Aurora Pharmaceutical Became a Leader in Animal Health

Dr. Michael Strobel, Founder and CEO of Aurora Pharmaceutical, discusses the company's remarkable journey from a veterinarian-led startup to a leading developer and manufacturer of animal health solutions.

In this exclusive interview, Dr. Strobel shares how Aurora Pharmaceutical was built around a simple but powerful mission: putting customers, producers, veterinarians, pet owners, and patients first. Learn how the company has grown by focusing on high-quality, science-backed, and cost-effective solutions for livestock, companion animals, and human health markets.

Discover how Aurora's commitment to innovation, affordability, and customer service continues to drive its expansion across swine, cattle, poultry, equine, companion animal, and human health sectors. Dr. Strobel also discusses the importance of understanding real-world challenges facing producers and veterinarians and how Aurora develops practical solutions that improve animal health while supporting producer profitability. Aurora's veterinarian-founded approach, commitment to American manufacturing, and focus on delivering value have helped establish the company as a trusted partner throughout the animal health industry.