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USDA Rule to Benefit North Carolina Farmers, Strengthen Competition

The U.S. Department of Agriculture's new "Transparency in Poultry Growing Contracts and Tournaments" rule is granting North Carolina farmers more bargaining power.

The rule, introduced by Secretary of Agriculture Tom Vilsack under the Packers and Stockyards Act, aims to address the power imbalance in the poultry industry.

Aaron Johnson, senior program manager with Rural Advancement Foundation International, said one significant improvement is the requirement for poultry companies to share essential information such as the number of flocks and the guaranteed minimum flock stocking density each year. He added these measures are crucial in combating unfairness and market power abuse.

"Contract poultry growers don't own the chickens that are on their farm, they don't own the feed that is fed to those chickens or the medicine that's used to keep them healthy. All of that is provided by the integrator," he explained. "And so, if your integrator is potentially upset with you, they can provide you with really poor inputs and cause your income to tank."

Johnson said growers now receive information on the income ranges of current farmers in their region, and added this helps create a more competitive and transparent environment, enabling them to compare the quality of the inputs they receive.

While this rule represents a significant step forward, Johnson emphasizes the need for further progress. He stressed that despite having access to essential information, farmers still lack sufficient protection against deceptive claims and safeguards to address concerns openly and freely.

"We work with so many growers at RAFI who either are former growers or current growers who have experienced retaliation in various forms from their integrator, especially for speaking out in any public way about unfair practices they've observed," he explained.

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Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.