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Verified Beef Production Plus

 
Beef industry groups recently partnered and launched the Canadian Beef Sustainability Acceleration pilot. This one-year pilot project aims to create a certified sustainable beef supply chain in which financial credits flow back to cow-calf and feedlot operations. If successful, the pilot would help Canada become the first country to build a supply chain like this, making Canadian beef the sustainable choice in the global marketplace. Virgil Lowe, national business manager of Verified Beef Production (VBP) Plus, sheds more light on the project.
 

Interview with Virgil Lowe (1:41 minutes) (792 Kb)

 

 

Source : Agriculture and Forestry

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World Pork Expo: Zoetis Pork’s Champions of Care celebrates swine industry’s slat level heroes

Video: World Pork Expo: Zoetis Pork’s Champions of Care celebrates swine industry’s slat level heroes

Wes Lack, national sales director at Zoetis Pork, spoke to The Pig Site’s Sarah Mikesell at World Pork Expo about Zoetis’ Champions of Care platform which recognizes and applauds individuals for their deep passion for animals and dedication to raising healthy pigs and their efforts to provide safe, healthy pork to consumers.