Premier Brad Wall encourages people not to fall for marketing gimmicks and to place a priority on our agriculture sector and ranchers.
Wall made the comments this week after Earls Restaurant Chain announced it would be purchasing Certified Humane beef from the U-S.
He notes what it does is confuse people about what’s science and what’s marketing.
"The beef code the beef industry follows is second to none in the world and the food safety standards and human treatment of animals is second to none," says Wall.
"We know how Saskatchewan ranchers raise their beef, we know the beef code they all must and do subscribe and adhere to.. I think it is time for some of these restauraunt chains to set aside the marketing not based on fact and place a priority on Canadian beef, food products and agriculture."
Source : Discoverestevan