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World Potato Congress names silver sustaining partner

"We extend a warm welcome to Peak of the Market as a new member of our family of Sustaining Partners,” says World Potato Congress (WPC) president Dr. Peter VanderZaag. “Peak of the Market is proactive in building relationships within the potato industry in the provinces of Manitoba and Alberta, Canada. We, at WPC, are grateful for their support of World Potato Congress global initiatives.” 

Peak of the Market Ltd. (Peak) is a grower-owned produce company that connects great farmers with caring consumers. Their vision is to fill half of every plate across North America with fresh vegetables.

While they have a passion for all vegetables, potatoes hold a special place in their hearts. A group of dedicated farmers grow an array of high-quality potatoes, ranging from reds, yellows and russets to creamers, fingerlings, and organics.

With a full-service team from sales to logistics to packing and distribution, Peak unites the supply chain from seed to plate. Peak’s culture is defined by being "Rooted in Growers", a foundational value that guides every decision.

The upcoming World Potato Congress will be held in Adelaide Australia, this June 23-26, 2024.

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AJ Armstrong Takes the Helm as Manitoba Seed Growers President

Video: AJ Armstrong Takes the Helm as Manitoba Seed Growers President

The Manitoba Seed Growers Association (MSGA) held its first annual SeedLink Conference in Brandon last week, where a new president was appointed to take the helm of the organization.

A.J. Armstrong of Armstrong Seeds in Boissevain took the gavel from Past-President Tom Greaves. In a sit-down interview, Armstrong shared insights into his personal journey within the seed industry. Born into a family deeply rooted in seed cultivation, he took the reins of the family business in 2003, building on a legacy initiated by his father in 1980.

Regulatory modernization emerged as a significant focus of the conversation. While acknowledging the complexities of the process, Armstrong expressed optimism about the potential benefits for seed growers once the regulatory framework is finalized.

Discussing the dynamics of working with family in a business setting, he stressed the importance of open communication.

Operating with a streamlined team that includes his mom as the bookkeeper, his father as the “gopher” handling specific tasks, and a dedicated employee for day-to-day operations, the Armstrong family has successfully navigated the intricate balance of personal and professional relationships.

Open discussions about roles, responsibilities, and business plans contribute significantly to the smooth functioning of a family-operated seed business,” he said.

SeedLink is a new event; the decision to explore a return to a two-day annual meeting format sparked enthusiasm among industry partners, including key players and sponsors like SeCan, FP Genetics, Canterra Seeds, and numerous others.