Farms.com Home › Videos › Farm Equipment Videos

Farm Equipment’s Move from New Product Tabloid to ‘Real Magazine’ Part 2

Jan 11, 2024

Video: Farm Equipment’s Move from New Product Tabloid to ‘Real Magazine’ Part 2

One of the keys in Farm Equipment’s journey was the day it became a “real publication.” Up until the mid-1980s, it was largely a new products vehicle and was edited by Johnson Hill Press (JHP) workhorse Butch Horn, who was juggling 5 publications single-handedly.

A young Willie Vogt was transferred from JHP’s custom-publishing division in 1985 to turn Farm Equipment, which up to that point had been a new products tabloid, into a “real magazine.” He recalls the JHP meetings with Mike Martin, Jim Rank and the newly arrived Rich Reiff and getting the message that they wanted to “do something different and important in the market.”

In this video, Farm Equipment Editor/Publisher Mike Lessiter continues his conversation with Vogt, who shares his memories of his time with the magazine.

Business News by Better Farming

Key Reports to Watch Next Week as of April 28 ›

New USDA system for export sales reporting set... ›

Raising awareness for farmer mental health in ... ›

Stakeholders push for SAF support in upcoming ... ›

USDA sets new testing rules for dairy cattle h... ›

CWT Assists With 6.2 Million Pounds of Dairy P... ›

Farm Bureau Welcomes Summer Ethanol Blend Waiver ›

Canada Concerned Over Bunge, Viterra Merger ›

KDA Issues Movement Order For Lactating Dairy ... ›

ATV Safety Training Essential for the farm ›

General News by Better Farming

USDA FAS Projects Canada All What Output at 33.7 ... ›

Funding Available to Manitoba Producers for Lives... ›

Pea Breeder Honoured with Pulse Industry Innovato... ›

Colombia pauses U.S. beef imports over avian flu ... ›

Fifth special edition NFMS Machinery Newsletter a... ›

Governments Of Canada And Manitoba Invest In Mani... ›

Update for care and handling of beef cattle pract... ›

Lack of moisture allows some Sask. farmers to beg... ›

David Hunt named as new Chief Commissioner of the... ›

New study on Soil Health in Canada is expected to... ›

The Canadian Cattle Association is working on dev... ›

Forums by Agriville.com

Seeding intentions since it’s about to start ›

Spring seeding thoughts ›

Volatility Alert (VIX) ›

Sask 2024-25 Budget ›

Last Friday coctail till fall ›

Is Monette Farms like Bernie Madoff? ›

Happy Easter ›

Machinery News by Better Farming

Fifth special edition NFMS Machinery Newsletter arriving Monday

Fifth special edition NFMS Machinery Newsletter a... ›

Bilberry’s Targeted Herbicide Application Solution ›

No-Till Farmer & Farm Equipment Named Finalists fo... ›

Award-Winning Dealers Share Precision Revenue Grow... ›

AMC Receives Funding for Careers in Ag Mobile Skil... ›

Crop News by Better Farming

USDA FAS Projects Canada All What Output at 33.7 Million Tonnes

USDA FAS Projects Canada All What Output ... ›

Pea Breeder Honoured with Pulse Industr... ›

Bunge and Viterra respond to Competitio... ›

Canada and Manitoba governments support... ›

Farm groups pleased to see the Competit... ›

Livestock News by Better Farming

Funding Available to Manitoba Producers for Livestock Predation Prevention

Funding Available to Manitoba Producers f... ›

Canada and Manitoba governments support... ›

Governments Of Canada And Manitoba Inve... ›

Update for care and handling of beef ca... ›

The Canadian Cattle Association is work... ›

Sponsored Links:

Highest Yielding Soybeans, PigCHAMP Grow-Finish, Precision Agriculture, Swine Reproduction Software

This website uses tracking tools, including cookies. We use these technologies for a variety of reasons, including to recognize new and past website users, to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests.
You agree to our Privacy Policy and Terms of Access by clicking I agree.