Ram trucks receive thank you letter from ag groups for “So God Made a Farmer” commercial
By Amanda Brodhagen, Farms.com
The Ram trucks Super Bowl commercial received praise from nearly 250 agriculture groups this week ranging from regional, state, national farm, ranch, and agribusiness groups sending a joint thank you letter for Ram Truck’s “So God Made a Farmer” Super Bowl commercial. The letter was sent to Chrysler Chairman Sergio Marchionne.
“This year’s game was even more thrilling for the groups signed to this letter because of your truly inspiring Ram trucks ‘So God Made a Farmer’ commercial,” said the group. “We wanted you to know your commercial is very much appreciated, and provides a vital message to the millions who watched the game. The ad reminded viewers that farmers and ranchers – those who feed and clothe this country and much of the world – must not be taken for granted, but instead must be recognized and appreciated for what they do and how well they do it.”
The commercial kicked off a larger campaign declaring 2013 “The Year of the Farmer” while raising money for National FFA Foundation. The money raised will go towards funding initiatives related to FFA’s “Feeding the World – Starting at Home” platform. For every view, download or share of the commercial entitled “Farmer” up to $1 million will be given to National FFA Foundation.
The combined thank you letter to Chrysler’s Ram trucks can be found at: http://animalagalliance.org/images/upload/20130207_Chrysler.pdf
The campaign is supported by Case IH and Farms.com.