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Canadian animal rights group unveils provocative ad campaign

Mercy for Animals Canada launches ad campaign on public transit

By , Farms.com

An animal rights group – Mercy for Animals Canada started a national ad campaign to be displayed on public transit attempting to compare farm animals to beloved pets like cats and dogs.

The controversial ads began this week in major cities like Calgary, Montreal, Vancouver, Ottawa, Winnipeg, Halifax, and Saskatoon. The ads will be displayed on buses, subways and light rail.

The ads will feature a puppy beside a piglet, a kitten beside a baby chick and a dog beside a cow. The say “Why love one but eat the other?” The activist group’s aim is to promote vegetarianism. The group is also making the claim that 95% of the 700 million animals raised for human consumption in Canada suffer cruelty. It is yet to be determined how the activist group came up with this figure.

A spokesperson with the Manitoba Pork Council says people can make their own choices on what to eat, noting that humans are omnivores that typically have a diet that consists of a healthy balance of grains, vegetables and meat.


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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

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In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

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• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.