These projects will support the industry with new and existing markets both at home and abroad.
“The Government of Canada is pleased to be able to support the CCA in these innovative projects,” MacAulay said. “These industry led projects will strengthen the competitiveness and sustainability of the Canadian beef industry, while meeting consumer demands for safe high quality products.”
The investments are awarded under the Growing Forward 2(GF2)program, a five-year (2013-2018) policy framework for Canada's agricultural and agri-food sector that focuses on innovation, competitiveness and market development to ensure the long term prosperity of the sector.
"Innovation drives continuous improvement in the beef industry and funding forward-thinking projects like these ensures continued progress in key areas of sustainable production, quality, and business risk management to the benefit of the entire value chain, including consumers,” said CCA President, Dave Solverson.
Canada produces approximately 1.3 million tonnes of beef annually and the industry remains one of the largest single sources of farm receipts totalling $9.8 billion in 2014, making it the world’s seventh largest beef exporter and the second largest exporter of grain-fed beef, with beef exports valued at $2.2 billion in 2015.
Source: Meatbusiness