In 2023, U.S. pork exports to Mexico surged, achieving record levels even with one month's worth of data yet to be reported. From January to November, these exports totaled over 995,000 metric tons, representing a robust 13% year-over-year increase. The value of these exports also soared, reaching $2.12 billion, a remarkable 15% jump.
While Mexico has been a significant market for pork cuts like bone-in hams and picnics, U.S. pork loin has emerged as a star performer. The U.S. Meat Export Federation (USMEF), in collaboration with the National Pork Board, USDA's Market Access Program, and Quality Samples Program, launched promotional initiatives in Mexico with a specific focus on pork loin.
Lorenzo Elizalde, the director of marketing and trade for USMEF in Mexico, provided an update on these activities to leaders in the pork industry. These initiatives included creative approaches such as mobile workshops featuring a U.S. Pork truck and a program that distributed pork loin samples to major customers of Mexican distributor Cedi Carnes.
Furthermore, Elizalde highlighted the importance of developing innovative consumer products, including smoked pork loin and chopped loin products for use in tacos. These products have gained popularity and success in retail giants like Walmart and City Club stores in Mexico, with USMEF organizing on-site tasting demonstrations utilizing the U.S. Pork truck.
The surge in U.S. pork exports to Mexico showcases the effectiveness of strategic promotions in expanding market opportunities. It not only drives exports but also introduces new and appealing products to consumers, fostering growth and opportunities for American farmers and producers.
Source : wisconsinagconnection