Everyday consumers’eating behaviors are evolving and those behaviors create trends that the food business has to consider and respond to. This was a topic that was covered by the founder and CEO of Encore Food Solutions, Paul Heinrich, at the 2016 Cattlemen’s Day hosted recently by Kansas State University.
One example of a food trend that is not based on science, but sounds "back to nature" is how good of a product is grass fed beef. Heinrich says that consumer beliefs about grass fed beef are often off base from reality.
Heinrich also discussed what the word “local” means to consumers, and why this could be a marketing opportunity for at least some cattle producers.
The food industry consultant says that cattle producers should make the effort to keep up with the current thinking of today's consumers, especially younger adults- as he believes that knowing, and then responding to what consumers are thinking is how cattlemen and cattlewomen educating should address current trends.
Heinrich is featured in this edition of the Beef Buzz after he was a keynoter earlier this month at the Kansas State University 2016 Cattlemen's Day.
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