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USDA Finalizes Rule To Repeal COOL For Beef And Pork

On March 2 the USDA's Agricultural Marketing Service (AMS) published a final rule that amends the Country of Origin Labeling (COOL) regulations by removing the requirements for muscle cuts of beef and pork, and ground beef and pork, according to an AMS press release.
 
The Consolidated Appropriations Act of 2016 repealed these COOL requirements and immediately after the legislation was passed, USDA stopped enforcing the COOL requirements for beef and pork effective Dec. 18, 2015.
 
COOL is a labeling law that for marketing purposes requires retailers to provide their customers with information regarding the country of origin of regulated commodities. AMS is responsible for the administration and enforcement of COOL regulations.
 
Under this final rule, beef and pork muscle cuts and ground beef and pork are removed from the list of covered commodities subject to the COOL regulation. Retailers are no longer required to provide this information for beef and pork at the point of sale. COOL regulatory requirements for chicken, lamb, goat, farm-raised and wild caught fish and shellfish, perishable agricultural commodities, peanuts, pecans, macadamia nuts, and ginseng are still in effect.
 
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Advancement Through Science: The Purpose of the Beef Cattle Research Council

Video: Advancement Through Science: The Purpose of the Beef Cattle Research Council

Every time a beef animal is sold in Canada, the Canadian Beef Cattle Check-Off is collected, and a portion of it funds research and extension through the Beef Cattle Research Council.

The BCRC has a vision of a transparent, competitive and sustainable Canadian beef industry. And, we’re on a mission to support growth in beef demand, increase productivity and earn public trust. Research investments by producers are making that happen.

The BCRC works to advance the Canadian beef industry through industry-led research and extension. We create practical tools and resources that help producers make improvements in:

?? animal health and welfare,

?? forage and grassland productivity

?? feed efficiency and nutrition

?? beef quality and safety and

??environmental sustainability.

Guided by a board of producers from across Canada, the BCRC has one goal -- to make every producer-paid research dollar count. For each dollar invested through the Canadian Beef Cattle Check-Off, we leverage two to three dollars from other funding sources.

By bridging the gap between research and real-life application, we empower producers to make economical, science-based decisions to help drive innovation, sustainability and profitability in their operations.

Where industry investment and collaboration intersect with research and ranching – that’s where we find advancement through science and the real purpose of the Beef Cattle Research Council.