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Feds going to bat for beef producers

this week the federal government initiated a challenge to the American country-of-origin labelling (COOL) program.

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How Beef Checkoff Funded Programs Help Build Demand

Video: How Beef Checkoff Funded Programs Help Build Demand

Andy Bishop, a Kentucky seed stock operator and the 2024 Cattlemen's Beef Board Chair, explains some of the ways state organizations use Checkoff dollars to help build beef demand and tell the story of the beef industry.