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Horsemeat Recipe Searches Jump in Canada

Google Trends Finds Canadians Interested in Horsemeat Recipes

By , Farms.com

The largely European appetite for horsemeat has more recently perked the interest in Canadian consumers who appear to be interested in searching for horsemeat recipes online.

In the midst of the European horsemeat food scandal, that found a number of beef products contained traces of horsemeat, Canadian consumers who weren’t impacted by the scandal have turned to Google to search for horse recipes.

According to a Google Trends report released on Monday, Canadian Google searches for “horse recipes” spiked. The searches were mostly concentrated in Alberta and B.C.

While online searches have been trending upward since 2008, this month, it reached a record.

For the most part Canada exports the majority of its horsemeat to other countries such as Japan, France, Switzerland and Belgium.

Could this be signaling an emerging domestic market for horsemeat in Canada?


Trending Video

Spring weed control in winter wheat with Broadway® Star (pyroxsulam + florasulam)

Video: Spring weed control in winter wheat with Broadway® Star (pyroxsulam + florasulam)

#CortevaTalks brings you a short update with Cereal Herbicides Category Manager, Alister McRobbie, on how to get the most out of Broadway® Star.

Significant populations of grassweeds, including ryegrass and brome, can threaten winter wheat yields. Spring applications of a contact graminicide, such as Broadway Star from Corteva Agriscience, can clear problem weeds, allowing crops to grow away in the spring.

Broadway Star (pyroxsulam + florasulam) controls ryegrass, sterile brome, wild oats and a range of broad-leaved weeds such as cleavers. It can be applied to winter wheat up until GS32, but the earlier the application is made, the smaller the weed, and the greater the benefit to the crop. Weeds should be actively growing. A good rule of thumb is that if your grass needs cutting, conditions are right to apply Broadway Star.

 

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