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A milk pitcher perfect for a gamer

A milk pitcher perfect for a gamer
Jun 10, 2025
By Diego Flammini
Assistant Editor, North American Content, Farms.com

Microsoft showed off an Xbox-shaped milk pitcher

With June recognized as Dairy Month, Microsoft showed support for Canadians who drink bagged milk.

On its Xbox Canada X account, the company introduced a milk pitcher shaped like the Xbox Series X gaming console.

The pitchers seem to come in black or white. And they hold a standard bag of milk.

“Introducing the Xbox Milk Pitcher because hydration or calcium is key to staying on top of your game,” the caption says on X.

“Bagged milk finally gets the next-gen treatment,” a post on its Instagram account reads.

On Instagram, Xbox Canada tagged Dairy Farmers of Canada (DFC) and Dairy Farmers of Ontario’s MilkUp campaign.

The national organization responded asking if one could be sent to the community manager.

DFC also added its own comment.

“Bagged milk hits next-gen with smoother pours and pasteurized graphics.”

The announcements came on June 1, which is celebrated as World Milk Day.

Online comments are mixed.

Some people want one, some people are curious about bagged milk, and some are urging Microsoft to make a better gaming console.

Whether the milk pitchers are actually available for sale is unknown.

If you want more games and ag crossovers, check out these past pieces.

In 2023, Farms.com spoke with the developers of Farming Simulator about how licensed equipment is integrated into the game.

Also in 2023, AJ Dillon, then a running back with the Green Bay Packers, spent his bye week playing Farming Simulator.

He purchased a John Deere 7R 270 tractor with twin Michelin wheels for his virtual farm. That came at a cost of $263,500.

In 2015, Farms.com did a story about a Japanese farm game called Remote Farm.

It’s an online simulator that lets players rent out a plot of virtual land at a cost of about $4.50 US per square meter, per month and an additional $4.50 US per packet of seeds.

As the player plants, waters and maintains the crops on their virtual farm, somewhere on an actual farm, a farmer is mimicking the actions.

In other words, when a player waters their virtual sweet potatoes, a real farmer waters real sweet potatoes. There are a variety of crops available for the players including soybeans and watermelons.

The real-life farmers will mimic almost all the tasks the player does on their virtual farms with the exception of purposely destroying or abandoning the crops.

When players finish planting and it’s time to harvest and they’ve been successful in growing their crops, the actual crops they planted and grew on their virtual farm will be delivered to their door for them to enjoy.

Just to clarify, if they successfully plant and harvest two watermelons, then two actual, edible watermelons will be delivered to them to eat. Any spare or leftover crops can be sold to other players in the game’s real-life vegetable market.

You can also check out this list of 10 board and card games inspired by farming.


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Genomic Technologies and Public Trust - Dr. Ellen Goddard

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In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.