AGT Foods Drives Global Pulse Trade Growth
In a recent episode of Asia Pacific Conversations, Murad Al-Katib, CEO of AGT Foods and Ingredients, shared insights into the journey of Canadian agriculture in global markets.
As the head of a Saskatchewan-based startup that has grown into a billion-dollar international food company, Murad spoke about the importance of diversifying Canada’s agri-food exports beyond the U.S.
Founded in 2001, AGT Foods is now one of the world’s largest suppliers of pulses like lentils, chickpeas, peas, and beans. The company also plays a major role in the growing plant-based protein industry.
Murad’s leadership has positioned AGT Foods as a major player in global supply chains, especially at a time when food security and climate concerns are rising.
In the podcast, he explained that relying heavily on one market, such as the U.S., puts Canadian agriculture at risk due to shifting geopolitics and economic policies. He believes that expanding into Indo-Pacific countries helps create new opportunities and makes Canada’s agri-food sector more resilient.
Murad emphasized that diversification means more than trade. It includes improving efficiency, maintaining high-quality standards, and understanding regional demands. His strategy involved working closely with growers, governments, and international buyers to ensure long-term success.
He also discussed the need for Canada to continue investing in innovation, sustainability, and infrastructure to remain competitive. “Canada has the natural resources and talent to lead in global food systems,” he noted.
This podcast episode serves as a reminder of how visionary leadership and smart trade strategies can help Canadian agriculture grow stronger, more efficient, and better prepared for global challenges.
“Canada has the natural resources and talent to lead in global food systems,” said Murad Al-Katib.
Photo Credit: AGT Foods