Retail contest encourages shoppers to choose Verified Canadian Pork with prizes
Alberta Pork is putting Canadian pork in the spotlight this spring with a new retail promotion designed to encourage shoppers to choose Verified Canadian Pork (VCP) at the grocery store.
Running from February 23 to March 30, the Pick-a-Pack-a-Pork Retail Contest is the first initiative of its kind in Canada, offering consumers a chance to win a year’s worth of groceries—along with additional gift card prizes—simply by purchasing participating pork products.
The mechanics are straightforward: shoppers who buy qualifying VCP-labelled pork items at participating retailers can enter to win by scanning the contest QR code or visiting the online entry page. Beyond the grand prize of free groceries for a year, secondary gift card prizes help keep excitement high throughout the promotional period.
Supporting Pork Sales and Strengthening Demand
The goal behind the contest is simple but impactful: drive pork sales and increase consumer demand. By giving shoppers an added incentive to place pork in their carts, Alberta Pork is helping retailers keep pork front and centre in the meat case—especially during a time when consumers are looking for both quality and value, as well as Canadian-made products.
Verified Canadian Pork, known for its traceability, on-farm care standards, and Canadian origin, already carries strong recognition among informed shoppers. This promotion gives producers and retailers an opportunity to highlight those strengths while helping consumers feel good about their choice.
The Pick-a-Pack-a-Pork contest is running across a select group of retail partners, including:
- Sunterra Market
- Co-op stores in participating regions
- Save-On-Foods locations carrying eligible VCP products
Alberta Pork is encouraging producers, industry partners, and consumers to spread the word within their networks to support the success of the initiative. The more awareness generated, the greater the impact on pork demand across the province.
Promoting Canadian Agriculture at the Retail Level
Alberta Pork believes retail-focused initiatives like this highlight the importance of collaboration across the pork value chain—from farm to processing plant to grocery store.
By connecting consumers with high-quality Canadian pork products and creating excitement at point-of-sale, Alberta Pork is helping strengthen the visibility of Canadian agriculture where it matters most: the place where buying decisions are made.
For more details on the contest or to view the full list of participating stores, consumers and industry members are invited to visit Alberta Pork’s website or the Pick-a-Pack-a-Pork website.