New Efforts Aim to Strengthen Cotton Industry Growth
The U.S. cotton industry is working to increase demand and improve opportunities for farmers, processors, and manufacturers. For many years, cotton has faced challenges due to rising competition from synthetic fibers such as polyester and nylon, as well as growing production from countries like Brazil.
According to Hank Reichle, Board Member of the National Cotton Council and CEO of Staplcotn, demand for U.S. cotton has shown little growth over the past two decades. Industry experts say many clothing manufacturers have shifted toward synthetic materials because they are often less expensive and easier to use in production.
Robert Antoshak, a cotton and textile consultant, explained, “Consumers have become more comfortable with synthetic fibers, particularly polyester, in their clothing.” As a result, cotton's share in the apparel market has declined significantly over the years.
The industry has also experienced structural changes. The number of cotton gins in the United States has dropped substantially, reflecting lower demand and changing market conditions. At the same time, international competitors have expanded cotton acreage, creating additional pressure on U.S. producers.
To address these challenges, industry leaders are supporting the Buying American Cotton Act. The proposed legislation would offer tax credits to manufacturers that use verified U.S.-grown cotton in their products. Additional benefits would be available to companies that manufacture and sell cotton products within the United States.
Gary Adams, President and CEO of the National Cotton Council, said, “We wanted to give a tax credit that rewards and incentivizes the documented use of U.S. cotton, and then make sure that the tax credit scales based on any of the value added in the United States.”
Many industry representatives believe the measure could encourage higher cotton production and greater investment in processing facilities. Seth Stephens, General Manager of United Agricultural Cooperative, stated, “If something like this can pass, it’s going to give United States cotton its time to shine, so to speak.”
Alongside legislative efforts, the cotton sector is also promoting the environmental advantages of natural fibers through the “Plant Not Plastic” campaign. The initiative highlights concerns about microplastics released from synthetic fabrics and emphasizes cotton’s biodegradable nature.
Government agencies and industry groups hope that increased consumer awareness, technological improvements, and stronger domestic demand will help secure a more profitable future for American cotton farmers and the broader agricultural economy.