New partnership combines seeding expertise with global dealer strength
Bourgault Industries Ltd. has announced a new strategic alliance with CNH, creating opportunities to bring advanced seeding equipment to more farmers around the world. The partnership combines Bourgault's expertise in seeding technology with CNH's strong global distribution network, including the well-known Case IH and New Holland brands.
The collaboration aims to meet the changing needs of modern farming operations across North America, Australia, and other important agricultural markets. Through the agreement, Bourgault will provide co-branded seeding solutions designed to improve farm productivity, efficiency, and agronomic performance.
Company leaders say the alliance will allow both organizations to build on their strengths. Bourgault brings decades of experience in developing innovative seeding systems, while CNH contributes to extensive dealer networks and integrated technology capabilities. Together, they plan to provide farmers with greater access to advanced equipment and precision agriculture solutions.
“This strategic commercial alliance with CNH creates new opportunities to expand Bourgault Industries' reach and reflects our shared commitment to innovation, customer success, and creating greater value for farmers. CNH brings strong complementary capabilities and global reach, helping make Bourgault seeding technology available to more farmers in more markets,” said Bill Glanville, Group President of Bourgault Industries Ltd.
He added, “Through this alliance, Bourgault will continue to operate as an independent company and brand, building on more than 50 years of customer focus, agronomic leadership, and rapid innovation to deliver the intelligent seeding solutions farmers expect from Bourgault.”
“Our customers expect us to deliver a strong, comprehensive portfolio with the right technology behind it,” said Gerrit Marx, Chief Executive Officer at CNH. “By combining complementary strengths, this alliance enhances our ability to compete, creates new opportunities for our dealers, and enables us to invest more in the technologies shaping the future of agriculture, including precision technology, automation, and integrated farming solutions.”
Bourgault remains committed to advancing research and development to help farmers improve productivity and profitability. The company plans to use the expanded market opportunities created by the alliance to accelerate innovation in seeding systems, digital technologies, and precision agriculture products.
The company will continue manufacturing, marketing, and supporting Bourgault-branded equipment through its existing dealer network. Its long-standing focus on quality, innovation, testing, and customer support will remain unchanged.
Photo Credit: Bourgault Industries