In July, Loblaws had to issue an apology online after a text message as part of a digital flyer campaign encouraged shoppers to bypass farmers’ markets.
On July 20, Ontario subscribers to No Frills’s digital flyer received the following text:
“Skip the line at the farmers’ market. We have fresh produce at low prices. Shop now,” the message said, accompanied by a link to the digital flyer.
The phrasing didn’t match the intention of the flyer campaign, Loblaws said.
“The text was meant to direct customers to our NoFrills local summer produce program,” Loblaws said in its apology on X. “However, the message in the text didn’t match the spirit of the campaign for this we sincerely apologize.”
Ontario is home to 180 markets that are members of Farmers’ Markets Ontario.