An Alberta farmer is one of the faces behind a new campaign highlighting the Canadian farmers and Canadian potatoes behind each bag of Lay’s chips.
Chris Perry is a fourth-generation farmer from Coaldale where his family grows potatoes as well as other crops like barley, peas and sugar beets.
He’s also who Canadians will see and hear on English commercials during the “Betcha the Farm” campaign.
The campaign seeks to bring farming to the forefront and showcase Canadian growers.