New data driven initiative targets high growth global dairy markets
The International Dairy Foods Association has launched Project Diversify, a new initiative designed to support the long-term growth of US dairy exports. The program uses data-based analysis to help exporters identify promising global markets and reduce dependence on a limited number of trading partners.
US dairy exports reached nearly $9.51 billion in 2025, marking a 15% increase compared to the previous year. This strong performance highlights the rising global demand for American dairy products and the need to expand into additional markets to maintain growth.
Project Diversify applies a consistent framework to evaluate potential export markets. The analysis focuses on key factors such as demand growth, reliance on dairy imports, market stability, trade conditions, and regulatory environment. This approach helps exporters better understand where future opportunities are strongest.
“Market diversification is central to the future of U.S. dairy exports—opening new avenues for growth, expanding global reach, and ensuring American dairy remains competitive in an evolving global marketplace,” said Michael Dykes, D.V.M., president and CEO of IDFA. “A diversified export and trade strategy that includes both market and product expansion creates opportunity and positions the industry for continued growth.”
The first Project Diversify report focuses on western Africa, a region with a growing population, and increasing demand for dairy products. The study examines 16 countries and identifies Nigeria, Senegal, and Côte d’Ivoire as the most promising markets based on strong demand growth, import needs, and economic stability.
“Identifying markets with strong demand and import needs can help position U.S. dairy for long‑term growth,” said Becky Rasdall Vargas, senior vice president, trade, and workforce policy at IDFA. “Project Diversify applies a consistent, data-backed framework to identify where diversification opportunities are strongest. We look forward to working with our members and policymakers to turn those insights into strategic action”
Over time, Project Diversify will expand to include interactive tools that allow users to explore and compare emerging markets across regions and dairy product categories. These tools aim to strengthen export planning and support more resilient global trade strategies.
Photo Credit: gettyimages-r-j-seymour