Name change comes because of Bunge and Viterra merger
The International Trade Centre at the REAL District in Regina, Saskatchewan, has been officially rebranded as the Bunge International Trade Centre following the successful merger of Bunge and Viterra. This new name highlights the growing partnership between Bunge and the Regina Exhibition Association Limited (REAL).
The rebranding was celebrated with an official unveiling by Kyle Jeworski, Head of Bunge Canada, and Rick Bennett, President and CEO of REAL. The event reinforced their shared goal of supporting Saskatchewan’s role as a hub for agriculture, trade, and innovation.
First opened in November 2017, the International Trade Centre made the REAL District Canada’s largest interconnected event complex. With 150,000 square feet of modern and flexible space, the venue continues to host many of the province’s most important events.
In 2025 alone, it welcomed the Skills Canada National Competition, Canada’s Farm Show, the Majestics Car Show, Sask Volleyball’s Sask Cup tournaments, and the Mosaic Festival of Cultures. The facility has proven to be one of Canada’s most versatile and dynamic venues, hosting tradeshows, markets, cultural celebrations, and major conferences.
Looking ahead, the Bunge International Trade Centre will also serve as the presenting sponsor of Canada’s Farm Show, scheduled for March 17–19, 2026. This partnership reflects Bunge’s strong commitment to agriculture, innovation, education, and collaboration.
The decision to move the show to March has already proven successful, aligning perfectly with industry needs and giving producers and exhibitors a valuable opportunity to connect before the planting season begins.
Producers, businesses, and agricultural leaders from across Canada and around the world are invited to attend, with exhibitor registration opening October 1. The rebranding marks a fresh chapter for the venue, reinforcing its place as a key gathering point for the agriculture industry and beyond.
Photo Credit: Bunge International Trade Centre