Interbrand put the manufacturer in the 88th spot
An equipment manufacturer is in the mix among the best global brands on the planet.
John Deere ranked 88th in Interbrand’s list of 100 best global brands with its estimated brand value of $8.6 billion.
"The John Deere name has earned trust over generations from the people doing some of the world's most essential work," Mara Downing, vice president and chief communications officer for John Deere, said in a statement. "That trust is what gives our brand meaning and makes this recognition especially significant."
Interbrand’s annual list ranks the most valuable brands using multiple metrics.
These criteria include revenue, presence, profit, awareness, and overall brand strength.
John Deere continues to be a leader in the tractor sector.
The company was responsible for about 42.5 percent of tractor registrations in 2025 in the U.S. It also accounted for around 32 percent of tractor sales in Brazil, and roughly 30 percent of tractor sales in Canada that year, market estimates show.
John Deere debuted on the list in 2011 in the 97th spot with a valuation of $3.65 billion. The company’s highest spot on the list is 85th which it achieved in 2012 and 2013.
Tech and social media companies, a beverage company and a vehicle manufacturer make up the top 10 on Interbrand’s list.
1. Apple - $514.6 billion
2. Microsoft - $443.7 billion
3. Google - $389.3 billion
4. Amazon - $351.8 billion
5. Samsung - $105.2 billion
6. NVIDIA - $74 billion
7. Instagram - $65.5 billion
8. Coca-Cola - $60.3 billion
9. Toyota - $59.5 billion
10. YouTube - $58.9 billion
Other companies with ties to ag and food include McDonald's (12), Pepsi (42), Budweiser (64), and Danone (97).