The three new products are specifically designed to help Canadian farmers.
Loveland Products, Inc.—the proprietary products company for Nutrien Ag Solutions and a leading provider of crop input solutions—has launched three new performance-driven solutions for the Canadian farmer.
Each of the three products has been designed to address specific agronomic challenges by enhancing nutrient availability, improving plant vigor, and supporting season-long crop development for stronger yield potential.
The new products are:
- BLACKMAX WSG, a dry granular carbon-based solution to improve nutrient uptake and soil health;
- Radiate Plus, a foliar-applied growth stimulant and nutrition package that supports early-season root vigor and stress resilience;
- Prevade, a soil-applied utility modifier that improves herbicide performance in variable Canadian conditions.
“These latest additions to our portfolio drive stronger crop performance and support greater return on investment for our grower customers,” explained Jesse Hamonic, Vice President and Country Head of Nutrien Ag Solutions Canada.
“Innovation is about delivering solutions that help Canadian farmers succeed through science, technology, and practical application.”
BLACKMAX WSG: New Tool to Boost Nutrient Efficiency, Soil Health
BLACKMAX WSG is designed to deliver Loveland’s leading carbon technology in a water-soluble, dry formulation ideal for Canadian farms.
Using proprietary C2 Technology, a unique carbon extraction and reaction process, BLACKMAX WSG enhances nutrient availability, stimulates microbial activity, and improves overall soil function.
“This product unlocks nutrients that are often tied up in the soil,” stated Casey McDaniel, Vice President of Loveland Products. “And because it integrates easily into dry fertilizer programs, it’s as practical as it is powerful.”
By improving nutrient chelation and supporting root uptake, BLACKMAX WSG is especially valuable in compacted or nutrient-depleted soils, helping farmers build more resilient acres.
Radiate Plus: Foliar Solution for Maximizing Root Zone ROI
Radiate Plus arrives in Canada with a bold promise: stronger roots and stronger yields.
Designed as a foliar-applied plant growth stimulant, Radiate Plus combines IBA and kinetin with a robust blend of plant-available macro- and micronutrients to accelerate early-season root and shoot development.
Both are plant growth regulators, but IBA (indole-3-butyric acid) is used to stimulate root growth in plant cuttings, and kinetin is used to promote shoot proliferation.
“Western Canadian farmers often contend with unpredictable swings in moisture—from waterlogging to drought,” said McDaniel. “Radiate Plus helps plants establish deeper, more resilient root systems that access water and nutrients more effectively, even in challenging environments.”
Compatible across a range of tank-mix partners, Radiate Plus fits seamlessly into early-season crop plans for canola, cereals, soybeans, lentils, peas, corn, and potatoes.
Prevade: Enhancing Herbicide Efficiency from the Ground Up
Designed specifically for pre-plant and pre-emergent herbicide applications, Prevade is a vegetable oil-based soil modifier utility engineered to maximize herbicide performance under a wide range of field conditions.
By improving herbicide deposition and retention in the soil’s target zone, Prevade reduces leaching and lateral movement due to rainfall or irrigation. This extends residual control, enhances herbicide activation, and protects against early weed competition, which is critical in crops like canola, cereals, soybeans, peas, and lentils.
“Prevade gives farmers a simple yet powerful way to protect their herbicide investment,” noted McDaniel. “By helping keep herbicides in the weed control zone, Prevade delivers more reliable early-season control and greater peace of mind, especially in variable Prairie soil conditions.”
Canadian-Grown Innovation Backed by Agronomic Expertise
According to Hamonic, these innovations underscore Nutrien Ag Solutions’ continued investment in Canadian agriculture.
“Each of these products was selected for their ability to meet the specific needs of today’s Canadian farmers—performance under pressure, compatibility with existing programs, and support for whole-acre ROI,” he stated.
Hamonic encouraged farmers to consult their Nutrien Ag Solutions sales agronomists to get the most from these products.
“Our agronomists understand local conditions and crop systems,” he summed up. “When farmers partner with us, they gain access to expert insight, personalized recommendations, and world-class stewardship.”
These products, along with other advancements in the Loveland portfolio, will be showcased at the 2025 Ag in Motion expo, Western Canada’s premier outdoor farm show, July 15–17, 2025, in Langham, Saskatchewan.
For more information, visit www.lovelandproducts.ca and www.nutrienagsolutions.ca.