Rural Dream--1 in 4 Canadians Seek Serenity

Jul 13, 2023

Study Reveals Desire for Work-Life Balance and Pandemic Reflection as Key Factors

One in four Canadians residing in urban areas are contemplating a shift to more remote communities, as revealed by a nationwide study conducted by Horizon Aircraft.

The study found that 25% of urban Canadians are considering moving out of densely populated areas, with an additional 15% still undecided. The desire for a better work-life balance emerged as the most popular reason for considering a rural switch, with 47% expressing the need to slow down.

Additionally, 25% cited the COVID-19 pandemic as a catalyst for reassessing their lifestyle and priorities.

Among the reasons prompting a move to rural areas, approximately 17% of respondents expressed discontent with urban living, while 12% mentioned the desire to be closer to family and friends.

A significant proportion, 32%, of those considering a move plan to do so within two years, while 12% anticipate a move more than five years in the future.

However, the study also highlighted challenges faced by individuals who have made the reverse move from rural to urban areas in the past five years.

The primary reason for their shift was work-related, with 40% relocating to be nearer job opportunities, and 31% citing personal reasons. Other factors included improved access to healthcare and medical services (10%), and 6% stated that remote living had become too challenging for them.

Brandon Robinson, CEO of Horizon Aircraft, advised individuals contemplating leaving cities to carefully consider practicalities such as transportation and healthcare accessibility before planning.

Horizon Aircraft is a Canadian-based innovative leader in hybrid electric Vertical Take-off and Landing (eVTOL) aerial vehicles.

Their upcoming aircraft, the Cavorite X5, is designed for longer-range regional passenger or cargo travel. Scheduled for launch in 2026, the eVTOL aims to provide efficient vertical takeoff and landing capabilities while flying at almost twice the distance of a helicopter at a reduced cost.

Video: Meet The People Behind The Food: Celebrating National Ag Day

For National Ag Day, Seed World brings together voices from across the seed industry to share what is happening at the very start of the food system. From science and innovation to supply chains and stewardship, their perspectives point to one thing. Everything begins with seed.

Featuring insights from McKayla Smucker, Lisa Branco, Marc Cool, Han Chen, and Shawn Brook. This video highlights how decisions made at the seed level shape the quality, consistency and availability of the food, fuel and fiber people rely on every day.

This National Ag Day, we recognize the people working at the very beginning of it all.