Federal program supports small towns with recreation growth
The U.S. Environmental Protection Agency, USDA Forest Service, and regional partners have selected 25 rural communities nationwide to receive support under the Recreation Economy for Rural Communities (RERC) program. The initiative aims to boost outdoor recreation, create jobs, and revitalize main streets while conserving natural resources.
Through this program, communities will partner with federal teams to plan projects that connect trails, rivers, and forests to downtown areas. Goals include building new trail systems, repurposing vacant properties, increasing access to outdoor spaces, and supporting local businesses. This effort is part of the broader Make America Beautiful Commission goals under the Trump Administration.
“Outdoor recreation is a unique opportunity to create jobs and grow economies in rural communities while Powering the Great American Comeback,” said EPA Office of Land and Emergency Management Principal Deputy Assistant Administrator Steven Cook. “This program is further proof that we can drive economic growth while protecting and honoring America’s beautiful natural resources.”
Local leaders see strong potential benefits. “With our deep ties to the land, ocean, and traditional ways of life, revitalizing downtown and expanding outdoor recreation opportunities will improve the physical and mental health of our residents, support local businesses, and strengthen our connection to place,” said Mayor Derek Haviland-Lie of the City of Kotzebue, Alaska. “We are proud to work alongside our tribal, regional, and federal partners to create a more vibrant, resilient future for all who call Kotzebue home.”
In Louisiana, Columbia’s leaders believe linking Main Street to riverfront trails will attract families, visitors, and entrepreneurs.
Communities were chosen from 200 applicants through a competitive review process. Each will receive guidance to develop strategies and specific actions that promote long-term economic stability and resilience.
Outdoor recreation already plays a major role in the U.S. economy. According to recent reports, more than 181 million Americans participated in outdoor activities in 2024, generating $1.2 trillion in economic output and supporting 5 million jobs in 2023. This program builds on those trends, ensuring small towns can benefit while conserving forests, rivers, and natural lands for future generations.
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