Farmers across North America can showcase the tractors that power their operations and compete for prizes ahead of National Farmer's Day
Farmers across North America have a new opportunity to celebrate the machines that help keep their operations running. The 2026 SuperTractors competition is returning for its sixth year, giving farmers the chance to showcase the tractors that play an important role in their daily work while sharing the stories behind them.
The competition highlights the strong connection between farmers and their equipment. For many producers, tractors are much more than machines. They are trusted tools that support planting, harvesting, hauling, and many other essential farm activities. In some cases, tractors have been passed down through generations, carrying a rich history and family tradition.
As part of the annual event, farmers are encouraged to submit photos of their tractors along with stories explaining why the equipment is special to them. Whether a tractor is a restored classic, dependable workhorse, or a machine linked to important family memories, each entry provides an opportunity to recognize the role that equipment plays in modern agriculture.
The competition is being held in recognition of National Farmer's Day, celebrated each year on October 12. The day honors the hard work, dedication, and contributions of farmers who help provide food, fuel, and fiber for communities across North America and around the world. By sharing personal stories and photographs, participants help highlight the importance of agriculture and the people who make it possible.
“Farmers take great pride in their work, and the equipment they depend on often becomes part of their family’s story,” said Julie Wright, Shell Rotella Brand Manager. “SuperTractors gives us an opportunity to celebrate that connection, as well as the dedication farmers bring to their work and the important role they play in supporting our world.”
Registration for the 2026 competition opened on September 14 and continues through September 24. Eligible farmers can enter by submitting a photo of their tractor and a short story that describes why the machine deserves recognition. The competition aims to showcase tractors of all types and ages, including both modern equipment and vintage models.
Following the registration period, voting will take place from September 25 through October 8. Members of the MyMilesMatter community will have the opportunity to vote for their favorite entries. Public voting helps determine which tractor will earn the title of the 2026 SuperTractors winner.
The winning tractor and its owner will be announced on October 12, National Farmer's Day. The recognition is expected to shine a spotlight on both the equipment and the farmer behind it, celebrating the dedication and commitment that drive agricultural success.
In addition to receiving recognition, the competition winner will earn several prizes. These include a cash prize of $250, 10,000 MyMilesMatter points, and a customized Shell Rotella Carhartt jacket. The awards are designed to acknowledge the pride that farmers take in their equipment and the important work they perform every day.
Events like SuperTractors help bring attention to the agricultural community while encouraging farmers to share their experiences with a broader audience. The competition also offers an opportunity for the public to learn more about the stories, traditions, and dedication found on farms across North America.
Farm equipment remains at the center of agricultural productivity, and tractors continue to be one of the most important tools on the farm. From field preparation and planting to harvesting and transportation, tractors support nearly every aspect of crop and livestock production. Recognizing these machines also means recognizing the people who use them to feed growing populations.
The 2026 SuperTractors competition demonstrates how agriculture combines innovation, tradition, and hard work. By celebrating tractors and the farmers who rely on them, the program helps strengthen appreciation for the agricultural industry and its continued contributions to society.
With National Farmer's Day approaching on October 12, the competition serves as a reminder of the people and equipment that keep farms moving forward. Through shared stories and community participation, farmers can celebrate their achievements, honor their heritage, and showcase the tractors that help make modern agriculture possible.
To participate, visit www.stregistration.com.
Photo Credit: gettyimages-kali9