Higher feed costs and bird flu concerns increase turkey market pressure
Turkey prices are rising across the country this Thanksgiving, with an average 15-pound bird costing around $30. According to a Purdue University analysis, this increase represents a significant jump compared to last year and is linked to several challenges within the poultry industry.
Researchers note that feed prices are the main driver behind the rise. Feed normally makes up 60 to 70 percent of a producer’s operating costs, and many essential ingredients—such as minerals and vitamins—are imported from other countries. These imports have recently been affected by new tariffs, raising costs for producers and influencing retail prices.
The industry is also dealing with ongoing bird flu cases. More than seven million commercial birds have been lost this year, limiting the chance of higher bird populations that could help reduce prices. Minnesota, the country’s leading turkey-producing state, continues to report cases of the disease due to its location along a major wild bird flyway.
Veterinarians explain that bird flu spreads when wild waterfowl interact with domestic birds, especially during seasonal migrations. Some states, like Iowa, have seen fewer cases recently, but experts say that even limited outbreaks disrupt production schedules.
While bird flu affects farms, it does not strongly influence Thanksgiving supplies because many holiday turkeys are frozen and stored months in advance. Instead, the first market to feel the impact is usually delis and ground turkey products, which rely on steady, year-round processing.
Experts say retailers may keep prices lower than expected to attract customers. Some stores are offering turkeys at promotional prices to help families manage costs. Shoppers can also save by planning early, comparing prices, and choosing more affordable side dishes such as vegetables, potatoes, and bread.
By understanding the reasons behind the price increases and preparing ahead, families can still enjoy a traditional Thanksgiving meal while staying within their budget.
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