With over 100 million acres treated, Titan XC continues to deliver measurable value for growers in both the US and Canada (as Atlas XC).
Loveland Products, Inc. has announced that TITAN XC, its leading fertilizer biocatalyst, has now been applied to more than 100 million acres across North America since its introduction in 2013.
The achievement underscores TITAN XC’s long-standing role in helping farmers improve nutrient efficiency and achieve consistent, field-proven results year after year.
“Reaching 100 million acres isn’t just about scale—it’s about the success stories behind every acre,” stated Ron Calhoun, Senior Plant Nutrition Portfolio Manager, with Loveland Products. “From early adopters to first-time users, farmers continue to tell us how TITAN XC helps them get more out of every ton of fertilizer, every acre, and every season.”
Proven Performer for Dry Fertilizer Programs
TITAN XC is specifically formulated for dry fertilizer blends and leverages concentrated biochemistry to improve nutrient availability and uptake.
By accelerating the mineralization of treated dry fertilizers and converting organic nutrients into plant-available inorganic states, TITAN XC enhances early root growth and maximizes the value of phosphorus and potassium applications.
“TITAN XC changes the way that dry fertilizer responds to soil,” noted Calhoun. “The unique and concentrated biochemistry in TITAN XC provides the broadest range of activity across phosphorus, potassium, sulfur, and other nutrients to maximize the return on your fertilizer investment.”
TITAN XC integrates seamlessly into both fall and spring dry-fertilizer programs and works effectively across a wide range of soils and cropping systems without requiring special equipment or additional field passes. “With TITAN XC, farmers can stay in their normal fertility rhythm and still enhance fertilizer performance,” he commented.
Delivering Measurable Value
TITAN XC has built a track record of reliability and consistent performance.
“TITAN XC unlocks applied nutrients more quickly, supporting steady growth and dependable results,” said Calhoun. “That reliability is why farmers continue to choose it year after year.”
For those farmers still considering post-harvest fertilizer applications, Calhoun stated that TITAN XC offers a clear advantage.
“By improving nutrient availability and optimizing fertilizer efficiency, TITAN XC allows farmers to maximize the value of every pound of fertilizer applied, strengthen root systems ahead of winter, and set the stage for a productive spring,” he summed up. “Its proven consistency and broad-spectrum activity make it an ideal choice for growers looking to protect their fertilizer investment and achieve more predictable outcomes across variable soils and conditions.”
With 100 million acres treated and counting, TITAN XC remains one of the most trusted and widely adopted fertilizer enhancement technologies in agriculture today.
Loveland Products is proud to support Nutrien Ag Solutions farmer customers with innovations like TITAN XC that deliver consistent performance, measurable value, and long-term soil health benefits.
Available in Canada
Canadian growers can access the same technology under the brand name Atlas XC, marketed through Nutrien Ag Solutions and Loveland Products. Atlas XC offers the same benefits as TITAN XC, helping Canadian farmers improve nutrient efficiency and crop performance.
TITAN XC (and Atlas XC in Canada) is designed for dry fertilizer programs, which means it can be used across a wide range of cropping systems. It is not crop-specific but rather fertilizer-specific, enhancing nutrient availability in phosphorus, potassium, sulfur, and other nutrients.
Common Crops That Benefit:
- Row Crops: Corn, soybeans, wheat, barley, oats;
- Specialty Crops: Cotton, rice, sugar beets;
- Forage Crops: Alfalfa and other hay crops;
- Other Applications: Can be used in dry fertilizer blends for orchards and some vegetable crops
The key is that TITAN/Atlas XC integrates seamlessly into fall and spring dry-fertilizer programs without requiring special equipment or extra passes, making it suitable for most crops that rely on granular fertilizer applications.
For more information, reach out to your local Nutrien Ag Solutions crop consultant or visit www.nutrienagsolutions.com and www.lovelandproducts.com.