MM Mega Market and USDA promote 250 American food products in Vietnam
A major agricultural promotion campaign has been launched in Vietnam to increase consumer access to high-quality food products from the United States and strengthen trade relations between the two countries.
The initiative is being carried out by MM Mega Market Vietnam in partnership with the U.S. Department of Agriculture (USDA) and the U.S. Embassy in Vietnam. The two-week program is running from July 9 to July 22 across 11 MM Mega Market distribution centers nationwide.
More than 250 American agricultural and food products are featured in the campaign. These products are supplied through 14 leading U.S. agricultural organizations representing sectors such as beef, pork, poultry, potatoes, eggs, and other food categories.
Officials involved in the launch said the program reflects growing demand for U.S. agricultural products in Vietnam. American exports of consumer-oriented agricultural goods to Vietnam have continued to rise, creating new opportunities for businesses and consumers in both countries.
The promotion showcases a wide range of products, including fresh meat, produce, processed foods, beverages, cereals, nuts, condiments, and confectionery items. Products are sourced from certified suppliers and managed through quality-controlled supply chains designed to maintain food safety standards.
Consumers visiting participating locations can take part in product tastings, cooking demonstrations, promotional activities, and special offers. These activities are designed to increase awareness of American food products while providing customers with opportunities to learn more about food preparation and quality standards.
“MM Mega Market Vietnam consistently regards the expansion of our cooperation with the United States Department of Agriculture and our U.S. counterparts as a core component of our long-term corporate strategy,” said Nguyen Duc Toan, Managing Director of MM Mega Market Vietnam.
He added, “By leveraging our robust nationwide distribution infrastructure, we aspire to serve as a vital conduit, bringing an increasingly diverse selection of world-class U.S. agricultural and food products to Vietnamese consumers, while simultaneously fostering the bilateral commercial and agricultural synergies between our two nations.”
MM Mega Market Vietnam said expanding cooperation with U.S. agricultural partners remains an important part of its long-term strategy. The company aims to use its nationwide distribution network to bring a wider selection of international food products to consumers.
The campaign represents another step in the ongoing collaboration between Vietnam and the United States to strengthen agricultural trade, support business partnerships, and improve access to quality food products. Organizers believe the initiative will continue to create opportunities for farmers, exporters, retailers, and consumers in both nations.
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