Using artificial intelligence with cattle

Jul 06, 2023

Discover the ag software that monitors your cattle operation for you

By Haley Bilokraly
Farms.com Intern

Imagine having a reliable ranch hand that is always keeping an eye on your livestock and consistently keeping you informed. This is what OneCup AI has created with their innovative BETSY software.

BETSY works as a system of cameras and a facial and full body recognition software specifically designed for livestock management.

BETSY operates by strategically placing cameras in high traffic areas of your barn, such as calving areas or feed lots. The software is trained to identify significant events that farmers need to be aware of, such as calving. By promptly alerting you through a text message, OneCup AI ensures that you never miss a critical moment, allowing you to provide timely care and attention to your animals. You can confidently venture off the farm for a few hours or even get some much-needed sleep, without worrying about your cattle.

In addition to event detection, OneCup AI offers a user portal that simplifies your record-keeping and tracking processes. Through this interface, you can effortlessly monitor calving alerts, treatments, phenotypes, and more. It empowers you to make informed decisions based on accurate data.

OneCup AI isn't limited to specific types of livestock operations. Whether you're running a dairy, cow-calf, or feed lot setup, this versatile technology seamlessly integrates into your existing infrastructure.

The team behind this technology is continuously working on upgrades to expand its functionalities. Soon, OneCup AI hopes to release the ability to track lameness, detect odd behaviors, monitor feed intake, and more. This ongoing commitment to innovation is providing farmers access to the latest advancements in livestock management.

If you're eager to stay at the forefront of agricultural technology and discover how the latest releases can revolutionize your farm, watch our video below featuring Karlie Althouse, an Ag Specialist from OneCup AI.

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.