New wireless services makes first agriculture
B2B site to reach farmers in the field

Company Press Release                                                                Tuesday July 25, 2000

MEMPHIS-July 25, Ltd., the leading North American provider of business-to-business (B2B) e-commerce solutions for the agriculture industry, today announced that the company has integrated wireless services into its technology platform.

"Farmers are now able to access farm management information or make time sensitive transactions using a hand held device in the middle of a field, in their trucks, or anywhere," said Robert Sparks, CEO of The move makes the first agriculture site to have livestock and grain futures quotes, cash grain bids and industry specific news available from wireless devises such as Palm Pilot VII ®. Even a basic digital cellular phone can be used to receive futures closing prices, and the service will be expanded to serve additional electronic appliances and functionality. Access to the service may be limited to producers located near major metropolitan areas, however, the company expects that these or future technological advances will be available to most regions within 12-24 months. The wireless service is free and appeals to the mobility requirements of today's producers who can't afford to be bound to desktop computers for the latest market information.

About Ltd. is a leading North American provider of business-to-business (B2B) e-commerce solutions for the agriculture industry. focuses primarily on the $240 billion North American agriculture market. The site offers an independent, comprehensive information service and implementation tools targeting the beef cattle, swine, and feedstuffs marketplaces. Through one highly functional and easy-to-navigate e-commerce hub, provides input suppliers, producers, processors, distributors, and consumers, with the ability to manage risk, transact commerce on-line, and make timely and profitable decisions.

Brianna Black