Premiere Land Portal Form Alliance to Expand Global Reach With Premiere Ag Site
San Francisco, CA - November 9, 2000., largest independent land sales portal on the 'net, announced a critical alliance agreement with, a leading provider of e-business solutions for the agricultural industry, at the National Association of Realtors, meeting here this week. The companies also said they would host the first live independent farms auction on the Internet before year's end.

The agreement expands the audience for TheEquator's $1.7 billion of property listings, from over 50 countries worldwide. TheEquator's listings comprise more than 6.7 million acres of property.

"This opportunity helps us capture a significant agricultural audience. has paid us a tremendous compliment, validating our vision to provide ever increasing amounts of information to the public, and create liquidity for landowners around the world who are thinking of selling or buying," said Steven M. Saltman, CEO of, at the Realtors Land Institute Conference. RLI is an affiliate of the National Association of Realtors.

Robert Sparks, CEO of welcomes the alliance agreement. "We are looking forward to working with to provide greater value to our customers, farm managers who own and work over 900 million acres of farm land in the US alone."

Also planned for later this year is the first live Internet auction of agricultural land by independent sites. The properties to be auctioned will be announced within the next 30 days.  The live auction is especially significant because it represents a step forward for agricultural landowners seeking a global audience for their properties.

The alliance agreement gives TheEquator a powerful presence on Farms' front screen. Farms will be able to offer TheEquator?s services to its global base of ag industry professionals. Saltman said he expects the agreement with Farms to triple TheEquator's listings valuation over the next several months.
Founded in January 2000, by Steven Saltman and Mark Dillenbeck (President and Chief Operating Officer), TheEquator is a global land transactions and property management site. The site lists agricultural, timberland and other rural properties for sale and provides transaction and ongoing land-management tools for owners and land managers worldwide. 

Established in 1995, is a leading North American provider of e-business solutions for the agriculture industry. The site offers a comprehensive information service with implementation tools that will help beef cattle, swine, and feedstuffs marketplaces make timely and profitable decisions.

For further information, please contact the following individuals: Steven Saltman. 617-921-0166 or Brianna Black 1-877-438-5729 or