Farms.com Acquires AgBuyersGuide Publication
January 8, 2013 (Guelph, Ontario) -- Farms.com is pleased to announce that it has acquired the monthly publication AgBuyersGuide from Trader Corporation. With a prestigious history that started in the late 1980s, AgBuyersGuide has grown to become the most widely distributed agricultural publication in Ontario. AgBuyersGuide is designed specifically for farmers and agribusiness organizations across the province.
The agricultural industry continues to evolve and flourish as new markets and new technologies are used by farmers across various segments of the industry. Matching technology needs to specific agriculture needs has resulted in an increasingly sophisticated market with increasingly complex equipment & product needs.
“We are extremely pleased to be able to add the AgBuyersGuide publication to our suite of offerings”, says Graham Dyer, President of Farms.com. “With our digital and agriculture experience, we believe that we can offer immediate enhanced value to the AgBuyersGuide readers, as well as to the loyal AgBuyersGuide advertising customers.”
To ensure a smooth transition and consistency for both AgBuyersGuide readers and advertisers, Farms.com has welcomed the existing AgBuyersGuide Marketing Advisors: Jeff Scott and Scott Farhood to the Farms.com team.
In addition, to compliment this existing team, and to continue to drive and grow the AgBuyersGuide business, Farms.com has also appointed Diane Houlachan as Manager of the AgBuyersGuide business unit. Diane was previously employed with Trader as Sales Manager for AgBuyersGuide and then latterly, as Senior Sales Manager for the AutoTrader segment of Trader Corp.
“Diane, Jeff and Scott are well-respected within the current client base and bring a depth of knowledge to the Farms.com team that is highly valued,” says Dyer. “We believe that combined with Farms.com’s agriculture and technology focus we will be able to better serve AgBuyersGuide readers and advertisers.”
Farms.com Ltd. is a leading provider of innovative information products and services for the global agriculture and food industries. Farms.com can be accessed through its internationally recognized agriculture information portal, and network of sites, which include business services and resources for more than 25,000 agribusiness professionals and livestock and crop producers who use it each day. The Farms.com family also includes AgCareers.com -- the leading human resources website for the agriculture and food industry; CareersInFood.com – the leading job board for the food processing sector; PigCHAMP -- the leading swine industry software and knowledge-management company, as well as a Farms.com Risk Management, a crop and livestock marketing advisory service to producers across North America. Farms.com operates across North America with offices in Ames, Iowa; Clinton, North Carolina; Springfield, Missouri; and Guelph and London, Ontario, Canada. For more information, visit: www.Farms.com.