YouTube Channel Reaches 3 Million Views

September 10, 2013 (Guelph, Ontario) -- a frontrunner in the online agriculture community, reached another milestone. The company’s Agriculture Videos YouTube channel hit three million views on Thursday. With informative videos on farm equipment, agriculture technology, crop information, market reports and more, the Agriculture YouTube channel offers industry information to those in agriculture and agribusiness.

“Keeping farmers and agribusinesses up-to-date is our goal at,” says Executive Vice President Joe Dales. “The ag community has embraced YouTube as much as main stream audiences. It’s exciting for us to receive the feedback through ‘views’ that farmers appreciate our videos. We could not have reached 3 million views without the participants in our videos who have shared their updates, anecdotes, and products.”

In addition to its main YouTube channel, has a number of niche channels to serve specific agriculture audiences. Together,, Farms TV (Canada), and Farms Swine TV have a combined one million views, demonstrating the diverse audiences served by

Since joining social media in 2010, the company's largest social media success was its Tribute to Farmers: God Made a Farmer video, which received more than one million views on YouTube, and gained the attention of Ram Trucks, which used the idea as inspiration for its ‘Farmer’ 2013 Super Bowl commercial.

Along with its presence on YouTube, and its network of websites and companies of services is a leader in social media, engaging with more than 40,000 members on sites including Facebook, Twitter, LinkedIn and Pinterest. Providing audiences with timely information on industry news and events has allowed to build its social media presence into what it is today and to continue to be an online leader.

About Ltd. is a leading provider of innovative information products and services for the global agriculture and food industries. can be accessed through its internationally recognized agriculture information portal, and network of sites, which include business services and resources for more than 25,000 agribusiness professionals and livestock and crop producers who use it each day.  The family also includes -- the leading human resources website for the agriculture and food industry; – the leading job board for the food processing sector; PigCHAMP -- the leading swine industry software and knowledge-management company, as well as a Risk Management, a crop and livestock marketing advisory service to producers across North America. operates across North America with offices in Ames, Iowa; Clinton, North Carolina; Springfield, Missouri; and Guelph and London, Ontario, Canada. For more information, visit:

For more information contact:


Joe Dales
Executive VIce President
1-877-438-5729 ext 5013

Denise Faguy Media Relations  
1-888-248-4893 ext 293