4 Considerations for Ag Equipment Dealers Before Entering the Construction Market

For ag equipment dealers looking to add construction equipment to their business model, understanding a new equipment market can be tricky. Differing customer needs, new business cycles and the increased emphasis on rental are just a few differences ag equipment dealers will need to study before committing to the CE business.

George Russell, a founding member of the Machinery Advisors Consortium, spoke at the Associated Equipment Distributors’ (AED) 2023 Summit and highlighted key differences ag equipment dealers need to know when entering the construction equipment (CE) market.