Farms.com Home   Farm Equipment News

4 Considerations for Ag Equipment Dealers Before Entering the Construction Market

Market chart

For ag equipment dealers looking to add construction equipment to their business model, understanding a new equipment market can be tricky. Differing customer needs, new business cycles and the increased emphasis on rental are just a few differences ag equipment dealers will need to study before committing to the CE business.

George Russell, a founding member of the Machinery Advisors Consortium, spoke at the Associated Equipment Distributors’ (AED) 2023 Summit and highlighted key differences ag equipment dealers need to know when entering the construction equipment (CE) market.

Click here to see more...

Trending Video

California Farm Bureau 2025 Farm Dog of the Year Contest Winner - Willy - CAFB 107th Annual Meeting

Video: California Farm Bureau 2025 Farm Dog of the Year Contest Winner - Willy - CAFB 107th Annual Meeting

Meet Willy: California Farm Bureau’s 2025 Farm Dog of the Year!

We’re excited to introduce Willy, a miniature long-haired dachshund with a big heart and even bigger courage, and the Grand Prize winner of this year’s Farm Dog of the Year Contest!

Willy may be small, but he’s become an indispensable partner on owner Marshal Hagedorn’s forestry and cattle operations in Shasta, Tehama, and Siskiyou counties. Adopted in 2023, he quickly found his place on the ranch, helping manage critters, tagging along for long days in the woods, and offering unwavering companionship during demanding logging work.

Willy has even taken naturally to moving cattle, surprising calves (and more than a few full-grown cows!) with his burst of energy from the tall grass. As Marshal put it: “He goes with me everywhere every single day.”

Congratulations to Willy and his family, a perfect example of how every good farm dog, no matter the size, helps keep California agriculture running strong.