Alberta Beef Producers (ABP) hosted a Producer Town Hall on Traceability on March 2, ahead of its Annual General Meeting, bringing together industry representatives and cattle producers to share perspectives on one of the most pressing issues currently facing the beef sector.
“Traceability has become one of the most talked-about issues in the Canadian beef industry in recent weeks,” says Doug Roxburgh, Chair of ABP.
“ABP is in a listening phase and is committed to hearing directly from Alberta cattle producers and representing their best interests as discussions move forward. The purpose of this Town Hall was to provide additional time and space for producers to share their perspectives, which will help inform ABP’s approach on this issue.”
Alberta cattle producers were invited to attend in person or virtually. The event took place at the Sheraton Cavalier Calgary and was broadcast live to online registrants via Direct Livestock Marketing Systems (DLMS).
The event began with opening remarks from Roxburgh, followed by introductions of a panel of industry and government representatives on hand to provide information and respond to producer questions.
Panelists included:
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