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Alberta Wheat Commission Announces 2022 Board of Directors

Greg Sears a farmer from Sexsmith is the new Chair of the Alberta Wheat Commission.

Sears takes over the role from Todd Hames who served as Chair of the organization for two years.

Hames who also serves as Chair of Cereals Canada remains on the board.

Joining Sears on the executive is Bentley area farmer Jason Lenz who will serve as Vice-Chair, while Shawn Jacula, a farmer from Vermillion will serve as Second Vice-Chair.

Following the AGM, the board officially welcomed three new directors Jason Craig, who farms near Delburne, David Bishop, who farms near Barons, and Devin Hartzler, who farms near Carstairs.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.