Each year, Canadian dairy farmers look forward to sharing the iconic Milk Calendar tradition in homes across the country. The Milk Calendar is filled with 13 delicious, dairy-inspired recipes and local ingredients. Whether it’s a simple, wholesome meal for a busy weekday or a special occasion, there’s something for everyone who appreciates the versatility of local dairy.
This year, DFO is focused on driving digital sign-ups by offering consumers exclusive access to eight bonus recipes. In addition, Ontario consumers who sign up for the digital version are automatically entered into a contest for a chance to win one of three prizes for free milk for a year. Working with our retail partners (Longo's, LCBO and Metro), DFO will drive awareness of the Milk Calendar across digital newsletters and social media platforms throughout October and November.
Source : New Milk