Julia and Robert operate a commercial cow-calf operation with a strong focus on making informed, strategic management and breeding decisions. They market all calves at weaning and have a goal to increase weaning weights by 20 pounds without sacrificing calving ease, which remains a key priority for both cow health and labour requirements.
This year, they are looking to purchase one or two new herd sires.
One afternoon at the kitchen table, coffee in hand, they were flipping through the latest bull sale catalogues full of glossy photos when they heard footsteps on the front porch. It was their trusted neighbour and fellow commercial cow-calf producer, Andy.
“Bull shopping?” Andy commented when he saw the catalogues.
“Trying to,” Julia replied with a puzzled glance, tapping a page covered in circled bull images.
“Mind if I take a look?” asked Andy.
Julia slid the catalogue over. “Sure. See what you think of our selections so far.”
Andy was silent for a moment as he flipped through the catalogue. When he finally spoke, he asked, “How much time do you spend looking at EPDs?”
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