Canadian producers increasingly confident in use of digital data: survey

Canadian agriculture producers are becoming more comfortable with the adoption of digital data tools and farm management software, bolstering their trust in the technology according to a RealAgristudies survey.

The survey shows how farmers are adopting digital tools and managing data, including how those practices have evolved since AgExpert conducted a survey on the same topic in 2018. In the RealAgristudies survey, 66 per cent of respondents said they feel the companies that handle their data are doing a good or excellent job. That’s a 31 per cent increase from the survey conducted by AgExpert four years ago that asked the same question.

“There was tremendous uptake by respondents to this survey which signals that digital farm management is top of mind for producers,” said Justin Funk, Agri Studies Inc. managing partner. “We learned that farmers are not just using data but are making it a priority to do more with it in the future as they make important farm management decisions.”