Cereals Canada has released its 2025 Annual Report, highlighting a year of strong market development, technical leadership, and advocacy efforts that reinforced Canada’s position as a leading global supplier of high-quality wheat, durum, oats, and barley.
Throughout 2025, Cereals Canada continued to support international customers and strengthen demand for Canadian cereals through targeted market development programming, technical expertise, and proactive market access engagement. Canada exported cereals to more than 80 countries, with cereal exports valued at approximately $12.8 billion annually, demonstrating continued global confidence in Canadian quality and reliability.
A key priority throughout the year remained helping global customers understand and optimize the value of Canadian cereals. Through technical support, customer outreach, and crop quality programming, Cereals Canada worked closely with global buyers to ensure Canadian quality translated into measurable value throughout the supply chain.
“Cereals Canada plays an important role, ensuring that Canadian quality translates into value,” said Brett Halstead, chair of Cereals Canada. “The continued success of Canada’s cereals sector reflects the commitment of farmers, exporters, processors, researchers, life science companies, and industry partners who invest in innovation and market development.”
The report also outlines the organization’s advocacy efforts throughout 2025. Working closely with government officials and industry stakeholders, the organization focused on protecting market access, expanding trade opportunities, and supporting policies that strengthen the competitiveness of Canada’s cereals value chain.
“In an increasingly competitive and uncertain global trading environment, maintaining strong customer relationships and addressing market access challenges remains essential,” said Dean Dias, chief executive officer. “The work of our team helped ensure Canadian cereals continued to be recognized and trusted worldwide for their quality, consistency, and performance.”
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