Farms.com Home   News

CMI/CFMOTO Canada announces CAREY PRICE, legendary Montreal Canadiens goaltender and passionate outdoorsman, as its Brand Ambassador

 

CMI/CFMOTO Canada is extremely pleased to announce that Carey Price, legendary goaltender for the Montreal Canadiens and a passionate outdoorsman, has been named its Brand Ambassador for CFMOTO Canada vehicles.

The announcement was made today at a ceremony with Carey Price at the Montreal Canadiens' practice facility, the CN Sports Complex, in Brossard, Quebec.

"Everyone connected to CFMOTO across Canada is absolutely delighted to welcome Carey Price as our Brand Ambassador," said Patrick Robertson, Executive Vice President of Canada Motor Import Inc (CMI), the parent company of CFMOTO Canada. "Carey represents excellence and high performance combined with a passion for enjoying the great outdoors, all attributes of CFMOTO vehicles and their users. We also greatly appreciate Carey's strong commitment to his family and his community, values the team at CMI/CFMOTO Canada shares as a family-based company."

 

Click here to see more...

Trending Video

What’s at Stake in Every Slice | On The Brink: Episode 7

Video: What’s at Stake in Every Slice | On The Brink: Episode 7

Six hundred Canadian farms grow grain for Warburton's under custom contract — and that partnership exists because of Canadian plant breeding. Now the man responsible for maintaining it is sounding the alarm.

Adam Dyck is the program manager for Warburton's Canada, a company that produces over two million loaves of bread a day for more than 20,000 retail locations across the UK. He's watched Canadian wheat deliver thirty years of yield gains and quality advancements that make it worth sourcing at scale — and shipping across the Atlantic. But he's also watching the investment conditions that produced those gains come under pressure. Dyck makes the case for a new funding mechanism that brings both public and private dollars into wheat breeding before Canada's competitive window starts to close.