Ducks Unlimited Canada and Pheasants Forever Canada renew partnership to support Southern Alberta farmers

Jun 18, 2026

Ducks Unlimited Canada (DUC) is pleased to announce a renewed two-year partnership agreement with Pheasants Forever Canada (PFC), building on a successful collaboration that supports agricultural producers while enhancing wildlife habitat across southern Alberta.

The partnership continues to deliver results through DUC’s Marginal Areas Program (MAP), which provides producers with a practical, financially viable solution for converting unproductive cropland into perennial cover.

To date, the partnership has already resulted in 81 producers converting 3,718 acres to perennial cover. In addition, 339 acres of wetlands and 1294 acres of native uplands have been retained through MAP agreements—habitats that will remain intact for a 10-year term.

Through this renewed partnership, PFC will continue to work alongside DUC to support producers in several southern Alberta municipalities. Now easier than ever to identify marginal areas using precision agriculture technology, the program helps farmers improve profitability while contributing to long-term environmental sustainability.

Producers enrolled in MAP receive a base incentive of $50 per acre from DUC. With an additional $50 per acre top-up from PFC, participants are now eligible to receive $100 per acre to establish perennial cover on marginal cropland.

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Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.