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Agritechnica 2025: The Global Hub for Agricultural Machinery Dealers

Theme: ‘Touch Smart Efficiency’ – Agritechnica as the key interface between manufacturers and farming practice – Focus on agricultural machinery trade – New opportunities for information and networking – agritechnica.com.

The agricultural machinery trade is today central to driving progress among farmers, acting as trusted advisors and reliable partners for farms at the local level. This year once again in Hall 2, Agritechnica, the world’s leading trade fair, will place even more focus on professional dealers. In addition to established features like “Workshop Live”, which presents live machinery repair sessions, Agritechnica offers several new events. For the first time, registered dealers can be listed on the official website, www.agritechnica.com, as well as on the forthcoming app, making dealers visible to customers and exhibitors. Also new: “Business Matchmaking”, a tool designed to connect dealers and exhibitors directly. A further highlight is the International Dealer Center.

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