Allan Wiens Appointed CEO of SeedMaster, Takes Over from Retiring Don Henry

Dec 05, 2024

SeedMaster, the developer and manufacturer of no-till seeding technology driven by precision, has announced Allan Wiens as the company’s new Chief Executive Officer, effective December 2024.

“Allan Wiens has lived and breathed agricultural manufacturing throughout his professional career, making him the right person for the job as our new CEO,” said Larry Hilworth, Board Chair at SeedMaster. “We are looking forward to ushering in the next era of SeedMaster with him at the helm.”

Wiens is an 18-year veteran of the agricultural equipment industry in Canada and the United States. His career has spanned roles in product strategy and development, sales, marketing and aftermarket support at Deere & Company and Brandt Group of Companies. He graduated with a degree in Agribusiness from the University of Manitoba and holds an Executive MBA from the University of Iowa Henry B. Tippie College of Business. Wiens last held the position of Vice President of Product Strategy & Sales Support at Brandt Group of Companies before moving on to his new role at SeedMaster.

“I’m excited to join the innovative team at SeedMaster, especially as the company prepares to enter an exciting new phase of growth,” said Wiens. “I look forward to collaborating with the board, the team, and our dealer network to build on SeedMaster’s strong legacy of partnering with farmers to help them unlock the full potential of their operations.”

Wiens succeeds Don Henry who has served as CEO since 2020. Henry will be retiring at the end of the year after a brief transition period with Wiens.

“The Board of Directors would like to wish Don Henry and his wife Jill a happy and healthy retirement and a huge thank you for his great contributions,” said Hilworth. “Off the back of Don’s leadership and vision these past four years, SeedMaster will continue to be a strong leader in seeding precision moving forward.”

Video: A Farm Song (Busy) | Parody of A Bar Song (Tipsy) by Shaboozey

Lyrics:

My days begin with workin’, Alarm’s at 5 o’clock,
I Fill 5 gallon buckets, The feeders and the troughs,
This five to nine ain’t workin’, why the heck do I work so hard?,
I can’t worry ‘bout health problems, I can sleep in when I’m gone,

One, here comes the two to the three to the four,
Tell em’ ‘buy another cow, we need plenty more’,
Blue jeans are gettin’ dirty, what else could I ask for,
Oh my, more chores

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
There’s another flock of sheep that still needs feed,
Everybody on the farm gettin’ busy,

Everybody on the farm gettin’ busy,
Everybody on the farm gettin’ busy,

I’ve been working pretty stressed but,
I ain’t changing for some cash,
Lord knows that I’m very blessed (More chores),
But I gotta say it’s hard,
Workin’ outside gettin’ charred,
Living out here on the farm, (more chores)

One, here comes the two to the three to the four,
Tell em’ ‘buy another cow, we need plenty more’,
Blue jeans are gettin’ dirty, what else could I ask for,
Oh my, more chores

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history
There’s another 20 chickens that still need feed,
Everybody on the farm gettin’ busy,

Everybody on the farm getting’ busy,
Everybody on the farm gettin’ busy,

Fun, here on ranch that’s what you can’t ignore,
Might be pretty hard but I love it to its core,
Flannel’s gettin’ dirty, what else could I ask for,
Oh my, more chores (Tell ‘em sing with me)

Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
There’s another flock of sheep that still needs feed,
Everybody on the farm gettin’ busy,
Someone pour me up another shot of sweet tea,
They know me and working hard’s got a history,
Watching cattle in the dark, don’t miss me,
Everybody on the farm gettin’ busy,
(Yeeeeeehaw)
Everybody on the farm gettin’ busy,
Everybody on the farm gettin’ busy,
It’s the best bro, go get yourself a farm