Compeer Financial Teams Up with PepsiCo on Strip-Till Equipment Financing

Jun 25, 2026

On June 11, Compeer Financial announced it was teaming up with PepsiCo and other industry partners to offer a pilot leasing program for strip-till equipment, helping offset upfront financial costs for farmers implementing soil conservation practices on their farms.

We caught up with Landon Frye with Compeer’s New Markets department to learn more about the initiative.

“Yeah, over the past 10 months, PepsiCo and Compeer Financial have worked on a pilot program to deploy their regenerative capital and they make all kinds of investments across US agriculture, but to deploy a specific test where the incentive was tied to the financing of the equipment and we really honed them in on strip tillage specifically. One, it allows for their environmental practices to be measured and managed and meets those standards that they have. But two, and in our research and probably reading some of the things that you guys put out, there was a lot of demand for it organically for farmers via lower inputs, via fewer passes over the field. And that pairing of a technology farmers are chomping at the bid at, so to speak, with something that aligns with what food companies want to achieve, felt like the right place to deploy a million dollars is their initial, we're calling it a pilot, a limited test, a let's prove if this is something that will gain traction and works for everybody and as a win-win-win for both PepsiCo, the farmer and Compeer Financial.”

“And we launched that last Thursday, just announced the fact that we had created this pilot together and we're deploying it primarily in the Central Midwest and have had great traction here even in the first couple days of talking about it publicly.”

Through RegenLend, Compeer Financial will lease the equipment to farmers, and PepsiCo will cover two annual lease payments to share the cost of investment with farmers. Strip-till equipment can get expensive and can be a limiting factor in a farmer’s decision to move to strip-till. But, this program helps lower that cost, Frye says.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.